Privacy Policy

1. Who We Are

Binary Response Ltd (“Binary Response”, “we”, “us”, “our”) is a company registered in England and Wales. We provide incident response, digital forensics, and cybersecurity services.

Binary Response Ltd is the data controller for personal data processed via this website. For data protection enquiries, contact us at info@binary-response.com.

2. What Data We Collect and Why

Website enquiry forms

When you submit an enquiry via our contact form, we collect your name, email address, phone number (optional), organisation name, and message content. We use this to respond to your enquiry and, where you have requested it, to send you relevant information about our services.

Legal basis: Legitimate interests (responding to business enquiries) and contract performance where an engagement follows.

Analytics

We use Google Analytics 4 to understand how visitors use our website. This involves the collection of anonymised usage data including page views, session duration, and approximate location. We do not use this data to identify individuals.

Legal basis: Legitimate interests in improving our website.

Client and engagement data

Where we provide services to you or your organisation, we process personal data as necessary to deliver those services, manage the commercial relationship, and comply with our legal and regulatory obligations. The scope of this processing is set out in our engagement terms.

Legal basis: Contract performance; legal obligation; legitimate interests.

3. How We Share Your Data

We do not sell your personal data. We share data only where necessary:

• Service providers: we use third-party processors for form submission (FormSubmit), analytics (Google Analytics), and email. These providers process data on our behalf and are subject to data processing agreements.
• Legal obligation: we may disclose data where required by law, court order, or regulatory requirement.
• Professional advisors: legal, insurance, and financial advisors under appropriate confidentiality obligations.

4. International Transfers

Google Analytics processes data on servers outside the UK. These transfers are conducted under Standard Contractual Clauses or the UK International Data Transfer Agreement. We take reasonable steps to ensure data transferred internationally is protected to UK GDPR standards.

5. How Long We Keep Your Data

• Enquiry data: up to 2 years from last contact, unless an engagement commences.
• Client engagement data: 7 years from the end of the engagement (statutory and professional obligations).
• Website analytics: as configured in Google Analytics (default 26 months).

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate personal data
• Request erasure of your personal data (subject to overriding legal obligations)
• Object to processing based on legitimate interests
• Data portability where processing is automated and based on consent or contract
• Withdraw consent where processing is consent-based

To exercise any of these rights, contact us at info@binary-response.com. We will respond within one month.

You have the right to lodge a complaint with the Information Commissioner’s Office: ico.org.uk or 0303 123 1113.

7. Cookies

This website uses cookies for Google Analytics (analytical cookies). These cookies collect anonymised data about website usage. You can opt out of analytics tracking via our Opt-Out page or by using browser settings to block third-party cookies.

8. Changes to This Policy

We may update this policy from time to time. The “last updated” date at the top of this page reflects the most recent revision. Significant changes will be noted on this page.

9. Contact

Binary Response Ltd
Email: info@binary-response.com
Registered in England and Wales